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Start-Up Showcase 2019

Croke Park

Thursday 14th Feb, 2019

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James Murphy - Lifes2good

James Murphy

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James Murphy - Founder and CEO of


Having started the company in 1997, James, born in Galway,  attended St. Jarlaths College, Tuam and then attained a B. Comm from NUIG. He then qualified as a Chartered Accountant in 1986 before joining Coopers & Lybrand, now PWC in Brussels and spending five years working between Belgium and Luxembourg.

He returned to Ireland in 1991 to join BMR, in Donegal, where he built the Slendertone brand, and then sold out his participation in 1997 to start up Lifes2good.

Under James leadership, Lifes2good has grown from a small distribution company to a global enterprise. He championed a marketing model comprising of direct sales to consumers through database and internet marketing in addition to selling into pharmacy chains and health stores.

James made the company’s first acquisition in the UK in 2002. In 2007 he acquired the Viviscal brand when the business had a turnover of €700k. The company continued to grow with further expansion throughout Europe, North America and Australia – setting up offices in USA, Canada, Australia and Portugal. The Viviscal business grew to €50m in 2016 and in January 2017, Lifes2good successfully sold the Viviscal brand to the US Conglomerate Church & Dwight for €150m. His entrepreneurial gene is actively looking at different categories where the Lifes2good business model could successfully be deployed and the Viviscal success can be repeated.

James has attended the Leadership 4 Growth programme at Stanford University in California in 2011 sponsored by Enterprise Ireland and has followed Business Development programmes in the IMI. He was one of the finalists in the EY Entrepreneur of the Year programme in 2013.

James currently lives in Galway with his wife Maria. He enjoys participating in Triathlons, singing and supporting the local Rugby community.

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